• Reach a target segment level at much granular level i.e. target segment identified by shopping behavior and locality.
  
  
• Reach a customer at the time of spending and at the place of spending.
  
  
• Reach the target segment with a much smaller marketing budget.

• Shopsense’s targeting is based on actual consumer purchase behavior combined with their location information, making it the most effective targeting medium.
  
  
• ShopSense analytics allow you to target a very small subset with specific advertising and promotions and thereby avoid marketing waste.
  
  
• Unlike television ads with high production budget, ShopSense is much cheaper because the advertiser only pays for communication to the target segment.
  
  
• For e.g. if only 20% of the shoppers buy X, then ShopSense enables you to target this small subset for any category communication and thereby avoid the need for a mass marketing spend.
  
  
• ShopSense provides complete transparency in terms of exactly to whom the communication is delivered and what triggered it
  
  

Italian Restaurant, Television Channel, Financial Products, Biscuit Manufacturer