Intellex Marketing - Modus Operandi

Modus Operandi...

SHOPSENSE

Our Retail media service SHOPSENSE adds an additional layer over the current modern retail transaction system. SHOPSENSE seamlessly integrates with any Point of Sale system and provides and delivers a targeted communication based on a shoppers’ current and any available past purchase data.

ShopSense can be configured to reach more complex targets and fulfill more complex objectives.

Transaction Findings	ShopSense Reaction	Objective
Transaction size if over a Rs "X"	Advertisement on a special offer for an insurance or credit card product	Generate leads from a target group
Based in loyalty data, it is identified that a consumer always purchases one unit of corn flakes	Discount coupon for purchase of 2 units of corn flakes	Increase purchase quantity and thereby increase consumption. Avoid subsidization by pinpointing only those who purchase less of a product.
Basket consists of products of category X	Coupon/Advertisement for a newly launched product/brand in the category	Isolate category buyers and announce new product/brand launch to generate trial.
Based on loyalty data, it is identified that a consumer only purchases less premium, low margin products	Discount coupon for a premium, high margin product with in the same category	Induce product trial and trade consumers up on the value. Also pinpointing only buyers of low margin products, spending from those who already buy the premium product is not subsidized.